Testing, One, Two, Tees

It’s Friday and everyone’s exhausted, so I just thought I’d throw this out there to maybe brighten up a few folks. Herewith, test prints for a brand new batch of my Hel-Fucking-Vetica shirts. Yes, I’ve finally gotten around to re-running them — or am nearly ready to get them run, anyway. With a little luck, they’ll be ready in time for holiday sales and shipping. What better way to celebrate during the December holidays than with a little typographic profanity?

Color Ways

Right now though, I’m not prepared to announce when or how they’ll actually be sold, so please bear with me a little longer. In the meantime, note the slightly modified design and the new color palette (the F-word is run in an off-white ink on some of the shirts, and yes, the letter ‘k’ is a little messed up at the moment, but it’s only a test). These are quickie photographs with less than ideal lighting so the color is pretty inaccurate, but you’ll notice the tests were run on two different color tees: gray and dark gray, let’s call ’em. Which do you prefer?

Hel-Fucking-Vetica Test Photo 1
Right: Note the F-word in off-white, at top, and pure white below.
Hel-Fucking-Vetica Test Photo 3
Hel-Fucking-Vetica Test Photo 3
  1. Light grey, then dark grey.
    Then dark blue/off white.

    (On light blue, I like the pure white)

    Also, I’d vote for a tagless shirt.

  2. I like the dark gray of those choices, but in the first photo it almost looks brown to me. And a brown shirt with tan and cream lettering would look mighty fine, I think.

  3. I’d love to get one as it combines two great loves, morphology and topography, but everyone says it’s in bad taste… of the dilemmas.

  4. I definitely prefer the look of the T-shirt at the bottom of the first photo.

    Does this mean I’ll have to carry an incandescent light around with me whenever I wear it?

  5. Very nice! I just showed your initial shirt-design to a friend of mine a couple of days ago; he is a Helvetica addict. One of the things that he remarked was that the colours were, well, a little bright…
    It’s nice to see that you toned them down just ‘a little bit’.

    From the new batch I prefer the grey version.

  6. I think it bears mention that I was initially over-excited to see it available in what I thought was black.

    In subsequent photos, it seems in fact to be Daring Fireball dark grey which, while not quite as exciting as Subtraction black, looks better than Rik Catlow Monster light grey.

  7. I like the the lighter grey.

    The design is very nice but isn’t the use of the expletive a little crass?

    Seems like an easy, and cliched, way to get some ‘edginess’. From a designer of your calibre I would have expected something more.

    Hope this doesn’t come across as too critical and that you get my point…

  8. That charcoal is HAWTTTT. I still prefer my baby blue/pink version 1, but I would get this new one in dark grey in an instant.

  9. Bravo. I dig!

    Reminds me of the pic I saw a couple years back where this kid got “Helvetica” tattooed onto his forearm, in about 200pt!

    My vote is that the whole shirt would have been set in Helvetica. Then, taking it one step further, maybe doing the “fucking” part would be in “glow in the dark” ink. Ha!

    I love yer work. You are an inspiration, man.

    Plus, I love the word, “Fuck.” Liberate that shit.

    Thank you.

  10. Another vote for Dark Grey. Hope I’m around to get one before they sell out this time.

    Great work as always Khoi.

  11. Hi Khoi,

    when shopping these internationally, please don’t just write any amount in the “value” field like last time. This value is used to calculate the taxes, which made my v.1 tee a bit more expensive than planned. International shipping was quite steep, and because the declared value was $40 instead of the actual retail price, I had to pay more than 10 euro on top of it.

    Other than that, love it, probably going to order more of those.

  12. Love the grey. I’d buy either one. (I wish I could see the difference between the off-white and white in your photo, but I can’t.)

  13. I like the dark gray one with the off white. Looks kinda vintage-y.

    The dark blue with the white-white is nice too.

    Out of the two I like the dark gray 🙂

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