Why Apple Doesnњt Create ЉConceptњ Products


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“Although Nokia and Microsoft gave us an endless supply of concept products over the years, they haven’t produced, for example, anything like the TiVo, the iPod, the iPhone, OS X, the iTunes App Store, or created brand new user experience paradigms, transformed calcified markets, captured the imagination of people, and so on. They didn’t have the organizational and intellectual discipline to go from concept to product.”