Pentagram: Kit Hinrichs for Culture Bus


3 of 5 stars
What’s this?

Though I’m not quite as enthusiastic about the design of the identity as a whole, I think this is probably one of the best new logos of the year.


Hinrichs is one of my design heroes. If you can find it, his regrettably out-of-print book “Typewise” is essentially a full year᾿s worth of an undergraduate typography course encapsulated into 160 pages.