NYT: Michael Bierut in the Preoccupations Column


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Embarrassed I missed this on Saturday, but here it is: the incumbent dean of design on his early career as a graphic designer. “If you worked in a design studio in 1980, you were surrounded by colored paper, rubber cement, X-Acto knives and cans of aerosol spray glue. Our work, whether an annual report or a poster, was done by hand.”

  1. I am reading articles from top to bottom. So I read about Pepesico/Tropicana’s packaging change shortly before this. I can’t help but feel that Mr. Bierut sums up what went wrong for Tropicana.

    “Still, I wonder if we haven’t lost something in the process: the deliberation that comes with a slower pace, the attention to detail required when mistakes can’t be undone with the click of a mouse.”

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