UNICEF Landmine Awareness Stickers


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These camouflaged stickers were placed on sidewalks so that they would stick to the soles of unsuspecting pedestrians’ shoes. The randomness and ease with which passersby picked up the stickers simulates an accidental tripping of a landmine — without the destructiveness, obviously. The copywriting could be a little gentler, but overall it’s a smart idea. Via Capn Design.

  1. Nice idea but aren’t people in conflict areas are more wary of where they step than the average western inner-city commuter?

    On the other hand, it seems to have worked enough to raise more donations to UNICEF, so can’t really pick fault..

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