The Helvetica Killer


3 of 5 stars
What’s this?

“Type designer Bruno Maag of Dalton Maag, views Helvetica’s popularity with a mixture of bemusement and irritation. So he has decided to do something about it. With the Dalton Maag team, he has created Aktiv Grotesk, a typeface designed to provide an alternative (and, he hopes, improvement) to Helvetica.”

  1. It is interesting that Helvetica, whether the design itself or its ubiquity, cause(s) such consternation.

    Aktiv Grotesk is a nice alternative, but then again so is good ol’ Akzidenz Grotesk. When I want/need a sans serif of that pedigree, that’s the one I most frequently opt for.

  2. It was an interesting read and his font designs are really beautiful, but I have to say I was deeply disappointed when I saw his website.

    The number of typographic errors on that website are too many to count. It’s so bad you almost can’t even read it. It really does a disservice to his beautiful typefaces. I wish somebody would help him.

Thank you! Your remarks have been sent to Khoi.