Big Active Music “Packaging” for Mark Ronson


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Eye Magazine spotlights London design studio Big Active’s amusing response to the challenge of contemporary music packaging. Digital music formats have essentially destroyed the album cover, so for a release from Mark Ronson & the Business Intl, Big Active created a barrage of record covers embedded with the music via the capable but little-promoted iTunes LP format. The experience approximates flipping through Ronson’s record collection (which explains why the designs are cheekily reminiscent of the 1980s), a recreational activity that is becoming fetishized as quickly as it disappears.

Read more, including a link to an interview with Big Active, at Eye Magazine’s site.