is a blog about design, technology and culture written by Khoi Vinh, and has been more or less continuously published since December 2000 in New York City. Khoi is currently Principal Designer at Adobe, Design Chair at Wildcard and co-founder of Kidpost. Previously, Khoi was co-founder and CEO of Mixel (acquired by Etsy, Inc.), Design Director of The New York Times Online, and co-founder of the design studio Behavior, LLC. He is the author of “Ordering Disorder: Grid Principles for Web Design,” and was named one of Fast Company’s “fifty most influential designers in America.” Khoi lives in Crown Heights, Brooklyn with his wife and three children. Refer to the advertising and sponsorship page for inquiries.+
Stack America is a neat service in which subscribers get a curated bundle of independent magazines sent to them every other month. The titles change with each delivery, but all are selected by editor Andrew Losowsky from among the best of the many eclectic, hard-to-find titles produced by the independent press.
The subscription also includes bi-monthly installments from what Stack America calls “The Designers Series”: graphic prints created exclusively for Stack America by invited designers. Andrew asked me last year to create something for this series, but I was reluctant to say yes for lack of a good idea.
Then in February I wrote a blog post called “Unnecessary Explanations,” citing the preponderance of explanatory screens for iPad magazines and other iPad apps as a sign of poorly executed user experience design. Andrew suggested to me I could parody the concept of instructional screens altogether by creating an illustration of an instructional screen for a print magazine, and after the two of us riffed on this idea over email for a while, we came up with this.
Prints shipped with the March installment of Stack America, but anyone who subscribes this week through this subscription form will get a copy of my print with the next delivery in May. Even better, you’ll also get a print from that month’s designer, Emigre co-founder and a longtime hero of mine Rudy Vanderlans.+