is a blog about design, technology and culture written by Khoi Vinh, and has been more or less continuously published since December 2000 in New York City. Khoi is currently Principal Designer at Adobe. Previously, Khoi was co-founder and CEO of Mixel (acquired in 2013), Design Director of The New York Times Online, and co-founder of the design studio Behavior, LLC. He is the author of “How They Got There: Interviews with Digital Designers About Their Careers”and “Ordering Disorder: Grid Principles for Web Design,” and was named one of Fast Company’s “fifty most influential designers in America.” Khoi lives in Crown Heights, Brooklyn with his wife and three children.
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i’m not even pretending to understand design, but although that looks “good” to me, can’t say it doesn’t look “dated”.
isn’t great design supposed to be timeless? this screams 70ies..
I think Mexico City ’68 and Munich ’72 are the one-two punch of great Olympic design. Even though there have been some notable efforts since then (Vancouver ’10 was particularly nice, IMO) I’ve yet to see any campaigns that resonate with me as much as those two.
I think the London 2012 logo caused so much controversy because they released it on its lonesome, without its branding to back it up. On its own it’s pretty weak, and I can understand peoples outbursts. But personally I think the branding in its entirety works really well. The event iconography on the tickets look great! (Check them out here if you haven’t seen them yet: link)
Will it stand the test of time like the Mexico City 1968 branding? Probably not, theres still a lot of public controversy behind it unfortunately, but who knows!
I don’t think it looks dated at all. If anything is dated (only a little, though), it might be the colors.
I so love Otl Aicher’s work. I have students read an article about this branding campaign every time I teach an identity design class. Classic design history.
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