is a blog about design, technology and culture written by Khoi Vinh, and has been more or less continuously published since December 2000 in New York City. Khoi is currently Principal Designer at Adobe, Design Chair at Wildcard and co-founder of Kidpost. Previously, Khoi was co-founder and CEO of Mixel (acquired by Etsy, Inc.), Design Director of The New York Times Online, and co-founder of the design studio Behavior, LLC. He is the author of “Ordering Disorder: Grid Principles for Web Design,” and was named one of Fast Company’s “fifty most influential designers in America.” Khoi lives in Crown Heights, Brooklyn with his wife and three children. Refer to the advertising and sponsorship page for inquiries.+
Tomorrow is Election Day, so get out there and vote. Barring any major polling malfunctions, by the end of the day we’ll finally have an answer to the question of who will reside in The White House for the next four years. Almost as interestingly, tomorrow could also mark a definitive change in the way we look at Presidential campaigns, potentially for decades. In particular: if Nate Silver’s ongoing, deeply statistical analysis of the race at Fivethirtyeight turns out to be an accurate predictor of the final outcome, it may alter political punditry for a long, long time.
If you’re not familiar with Silver’s work, it’s probably a reasonable if gross characterization to say that he is a kind of ‘meta-pollster.’ Each day, he surveys the most recent state and national polls, aggregating their results using a sophisticated — but proprietary — statistical model that accounts for such factors as polling methodology, past accuracy and tendency to favor one party or another. The result is what some believe to be an exceedingly accurate picture of who is ‘winning’ at any given stage of the campaign — and, of course, a prediction of who will actually win at the close of Election Day.
Silver began doing this work in the lead-up to November 2008, and produced eye-popping results. His model correctly predicted the winner of forty-nine of the fifty states in the presidential election, and all thirty-five of the senate races held that year.
Whether that was pure luck or not is the question that will be answered when the results of tomorrow’s election are in. If his predictions are largely accurate, it will go a long way towards validating Silver’s approach. It’s my feeling too that if that happens there’s no going back; in at least the next few election cycles, you can expect to see much more attention paid to this sort of statistical evaluation of a campaign’s progress.
You might also expect to experience a lot of what I’ve felt as I followed along with Fivethirtyeight throughout this year: a growing dissatisfaction with the largely unquantified nature of traditional punditry. Silver’s blog makes for gripping reading, day in and day out, both because he is a good writer and because his evaluations of current polling events are so grounded in numbers, so well-argued, so rich with detail, that they seem far more rewarding than what normally passes for political analysis. Take for example his recent explanations of what it will take for Mitt Romney to outperform his polling and why he felt confident in saying that Barack Obama is the favorite. Both are thoughtful, compelling defenses of his thinking, but they’re really remarkable in that they exist at all. What other political commentators can be bothered to regularly lay out their thought processes so extensively?
After months of reading Fivethirtyeight on a daily basis, traditional political commentary is looking more and more outdated, even analog, to me. Most of it seems more like bloviation or superstition, and not true explication. My tolerance for it has been markedly reduced, whether it’s of the blue chip opinion columnist variety, or the more free-wheeling blog sort. My sense — or, to be fair, my hope — is that Fivethirtyeight is effectively disrupting the punditry industry, that in the coming years commentators will be expected to be much more quantitative than they are today.
On the other hand, Silver could turn out to be disastrously wrong tomorrow, in which case never mind.+