I’m not sure what Apple will announce at its 2013 WWDC Keynote later today, but I suspect the thing at the top of my list is probably not at the top of theirs: significantly more robust multi-user account support throughout iOS.
This is a need that has been sorely felt for some time. To describe it in more detail, I’d break it down into two parts.
The second part is: allow users to combine their Apple IDs. This is something that I also happened to write about two years ago in a post titled “Multiple User Account Disorder,” and the situation remains unimproved. The gist of it is that people inadvertently create multiple Apple IDs all the time, then find themselves needing to combine them — but Apple has no facility to make that happen, even if you call tech support and elevate your predicament to the highest-ranking and most sympathetic support supervisor you can find. Fixing this problem will relieve untold confusion for many, many users, especially those who are less adept at negotiating the technicalities of having multiple accounts.
I complain that these two elements have not budged much in two years, but that’s not entirely true. In the second half of last year, Apple shipped a modest update to its Apple TV software, which ostensibly runs on iOS, that allows a family to add more than one Apple ID to that device. It’s a bit kludgy, because it requires that users trudge back to the Apple TV’s settings each time they want to switch to a different ID, but I’m hoping it’s a start.