is a blog about design, technology and culture written by Khoi Vinh, and has been more or less continuously published since December 2000 in New York City. Khoi is currently Principal Designer at Adobe, Design Chair at Wildcard and co-founder of Kidpost. Previously, Khoi was co-founder and CEO of Mixel (acquired by Etsy, Inc.), Design Director of The New York Times Online, and co-founder of the design studio Behavior, LLC. He is the author of “Ordering Disorder: Grid Principles for Web Design,” and was named one of Fast Company’s “fifty most influential designers in America.” Khoi lives in Crown Heights, Brooklyn with his wife and three children. Refer to the advertising and sponsorship page for inquiries.+
IFTTT released their first iPhone app today, and it comes with an extremely elegant onboarding sequence, a series of four screens that walk new users through the core “if this, then that” concept that is the foundation of the service. A bit of parallax animation reveals itself to the user as she swipes from screen to screen, and the effect is delightful.
Of course, this kind of micro-interaction is not particularly novel if you think about how popular parallax scrolling has become on the desktop Web, but it’s also surprisingly rare in the native app environment, which is theoretically even more conducive to clever animations. IFTTT’s onboarding is well done, but to me it’s a kind of baseline — there should be lots more animations that are even more inventive than this. That doesn’t necessarily mean heavier, more complex work, either; a little bit can go a long way.+