is a blog about design, technology and culture written by Khoi Vinh, and has been more or less continuously published since December 2000 in New York City. Khoi is currently Principal Designer at Adobe, Design Chair at Wildcard and co-founder of Kidpost. Previously, Khoi was co-founder and CEO of Mixel (acquired by Etsy, Inc.), Design Director of The New York Times Online, and co-founder of the design studio Behavior, LLC. He is the author of “Ordering Disorder: Grid Principles for Web Design,” and was named one of Fast Company’s “fifty most influential designers in America.” Khoi lives in Crown Heights, Brooklyn with his wife and three children. Refer to the advertising and sponsorship page for inquiries.
+Origins of the Trapper Keeper
I feel like I’ve just been relieved of a tremendous burden I never knew that I had. For serious, I am so happy to learn the story of how Trapper Keepers came to be. For those who did not grow up with them as a coveted school supply:′;
“Launched in 1978 by the Mead Corporation (which was acquired by ACCO Brands in 2012), Trapper Keeper notebooks are brightly colored three-ring binders that hold folders called Trappers and close with a flap. From the start, they were an enormous success: For several years after their nationwide release, Mead sold over US$100 million of the folders and notebooks a year. To date, some 75 million Trapper Keepers have flown off store shelves.”
Read the whole story ̵ which I admit is somewhat unremarkable, but which I savored word for word nevertheless — at Mental Floss. Via Digg.
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I always thought a well made Trapper Keeper iPad case would do very well. They should make one.