Google Visual Assets Guidelines


3 of 5 stars
What’s this?

Google posted this design document to Behance. The company says:

“Google’s brand is shaped in many ways; one of which is through maintaining the visual coherence of our visual assets. In January 2012, expanding on the new iconography style started by Creative Lab, we began creating this solid, yet flexible, set of guidelines that have been helping Google’s designers and vendors to produce high quality work that helps strengthen Google’s identity.”

The document comes in two parts. The first covers product icons and logotypes, and the second covers user interface icons and illustrations. It’s all done expertly; it’s just a little hard to get excited about. Via Potluck, which really has some good stuff.