“Memorex” by Smash TV


2 of 5 stars
What’s this?

This amazing super-cut video is a year old by now, but for those who missed it, it’s hypnotic and eerily wonderful.

“Sourced from over forty hours of 80s commercials pulled from warped VHS tapes, ‘Memorex’ is a deep exploration of nostalgia and the cultural values of an era of excess. It’s a re-contextualization of ads — cultural detritus, the lowest of the low — into something altogether more profound, humorous, and at times, even beautiful.

“Digging up long forgotten memories for a generation who spent their formative years glued to the boob tube, Memorex is a veritable nostalgia nuke for children of the 80s. Endless beach parties, Saturday morning cartoons, claymation everything, sleek cars, sexy babes, toys you forgot existed, station idents, primitive computer animation, all your favorite sugary cereal mascots, and so much more. An ode to the hyper consumerism and sleek veneer of a simpler time.”

As close to a trance mix as video has come so far. Watch all fifty minutes of it here.