A History of Olympic Logos

Are the winter Olympics over yet? Apologies to those who have had enough, but here is a very nice overview of visual branding for forty-nine Olympic games, “from ancient to current.” What’s particularly fascinating is that they trace not just the evolution of the games, but how we think about branding and what a logo is. The early games were basically illustrated; in the mid-Twentieth Century the games were represented practically like multinational corporations; and in recent years logos have gone abstract — some might say horribly, horribly abstract. See for yourself here.


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