is a blog about design, technology and culture written by Khoi Vinh, and has been more or less continuously published since December 2000 in New York City. Khoi is currently Principal Designer at Adobe, Design Chair at Wildcard and co-founder of Kidpost. Previously, Khoi was co-founder and CEO of Mixel (acquired by Etsy, Inc.), Design Director of The New York Times Online, and co-founder of the design studio Behavior, LLC. He is the author of “Ordering Disorder: Grid Principles for Web Design,” and was named one of Fast Company’s “fifty most influential designers in America.” Khoi lives in Crown Heights, Brooklyn with his wife and three children. Refer to the advertising and sponsorship page for inquiries.+
I wrote about my mild frustration with Instagram’s square format last year when I posted an image to that service that I would have much preferred to share in its original aspect ratio.
This weekend I found myself similarly frustrated when I posted this image. Its full frame version, shown here, is much more interesting, to my mind. It gives you not only the proper vertical scale of the buildings, but the snaking hose and safety cone at the bottom of the frame — two details I just couldn’t fit into Instagram’s square format.
It’s useless to complain about this, I know. Still, given the sheer volume of images posted to Instagram, I can’t help but wonder about all the other things that we’re missing out on when we peer through its limited frame.+