What Leading Designers Think of the New Nutrition Label

FastCo Design asked Tobias Frere-Jones, Stefan Sagmeister and Bonnie Siegler for their opinions on the proposed redesign of the new nutritional label, announced last week. The changes are an improvement, though I wish the new design would provide more useful context for the numbers; knowing that a given item contains 18% of daily values is helpful, but it’s not as helpful as knowing whether that’s an excessive percentage, or how that percentage benchmarks against other foods of its type. Full article here.


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