is a blog about design, technology and culture written by Khoi Vinh, and has been more or less continuously published since December 2000 in New York City. Khoi is currently Principal Designer at Adobe, Design Chair at Wildcard and co-founder of Kidpost. Previously, Khoi was co-founder and CEO of Mixel (acquired by Etsy, Inc.), Design Director of The New York Times Online, and co-founder of the design studio Behavior, LLC. He is the author of “Ordering Disorder: Grid Principles for Web Design,” and was named one of Fast Company’s “fifty most influential designers in America.” Khoi lives in Crown Heights, Brooklyn with his wife and three children. Refer to the advertising and sponsorship page for inquiries.+
I’m really impressed by Creative Market’s campaign to build a robust marketplace for designer-created tools for other designers. I’m not altogether convinced that there’s a huge business here, but I hope there is. Lots of smart, talented people turn to Creative Market to sell clever, useful solutions that make designers’ lives easier and more interesting — people should be able to make a living from that.
Granted, few of the design solutions are genuinely innovative or spectacular, and lots of them are redundant of one another. But even among the simplistic ones, there is really good stuff, like this Photoshop template for “Ultimate Identity Mockups.” It allows identity designers to quickly swap out concepts for logos and other assets in a photo realistic fashion, thanks to crafty use of Photoshop’s smart objects feature.
This is the kind of resource that just wouldn’t have been widely available a decade or two ago, and now we’re just a browser click away — what’s more, it costs an absurdly low US$9. You can hardly go wrong. While it’s true that Creative Market isn’t necessarily the catalyst for the proliferation of this kind of product, if they can convene an active, thriving marketplace around this emergent activity, many more interesting things are sure to happen.
Update: Creative Market was acquired by Autodesk on 19 Mar 2014.+