is a blog about design, technology and culture written by Khoi Vinh, and has been more or less continuously published since December 2000 in New York City. Khoi is currently Principal Designer at Adobe, Design Chair at Wildcard and co-founder of Kidpost. Previously, Khoi was co-founder and CEO of Mixel (acquired by Etsy, Inc.), Design Director of The New York Times Online, and co-founder of the design studio Behavior, LLC. He is the author of “Ordering Disorder: Grid Principles for Web Design,” and was named one of Fast Company’s “fifty most influential designers in America.” Khoi lives in Crown Heights, Brooklyn with his wife and three children. Refer to the advertising and sponsorship page for inquiries.+
When I came across this link from Victor Pineiro of Big Spaceship, I was skeptical of how much it could really tell me about the highly subjective, amorphous process of naming products. But I was pleasantly surprised; at the very least, it offers a set of very helpful resources for generating naming ideas, including a pun generator, a portmanteau tool and more. There’s lots of good stuff here; you just have to forgive the campy visuals.
As with all creativity aids, merely using these tools guarantees nothing, especially if they’re abused.+