is a blog about design, technology and culture written by Khoi Vinh, and has been more or less continuously published since December 2000 in New York City. Khoi is currently Principal Designer at Adobe, Design Chair at Wildcard and co-founder of Kidpost. Previously, Khoi was co-founder and CEO of Mixel (acquired by Etsy, Inc.), Design Director of The New York Times Online, and co-founder of the design studio Behavior, LLC. He is the author of “Ordering Disorder: Grid Principles for Web Design,” and was named one of Fast Company’s “fifty most influential designers in America.” Khoi lives in Crown Heights, Brooklyn with his wife and three children. Refer to the advertising and sponsorship page for inquiries.+
This video interpretation of a McSweeney’s satire of advertising platitudes is hilarious and entertaining. With uncanny accuracy, it bitingly sends up every one of the countless beautifully shot and soulfully narrated declarations of corporate “values” that have littered television airwaves for decades, revealing how empty, cynical and dishonest they are.
The punchline is that this video is itself an advertisement for Dissolve brand stock video clips. It’s an invitation to laugh at commercials which is really a thinly disguised commercial. Sigh. Can’t fight capitalism.
Thanks to Neil for inadvertently providing the tip.+