This Is a Generic Brand Video

This video interpretation of a McSweeney’s satire of advertising platitudes is hilarious and entertaining. With uncanny accuracy, it bitingly sends up every one of the countless beautifully shot and soulfully narrated declarations of corporate “values” that have littered television airwaves for decades, revealing how empty, cynical and dishonest they are.

The punchline is that this video is itself an advertisement for Dissolve brand stock video clips. It’s an invitation to laugh at commercials which is really a thinly disguised commercial. Sigh. Can’t fight capitalism.

Thanks to Neil for inadvertently providing the tip.


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