is a blog about design, technology and culture written by Khoi Vinh, and has been more or less continuously published since December 2000 in New York City. Khoi is currently Principal Designer at Adobe, Design Chair at Wildcard and co-founder of Kidpost. Previously, Khoi was co-founder and CEO of Mixel (acquired by Etsy, Inc.), Design Director of The New York Times Online, and co-founder of the design studio Behavior, LLC. He is the author of “Ordering Disorder: Grid Principles for Web Design,” and was named one of Fast Company’s “fifty most influential designers in America.” Khoi lives in Crown Heights, Brooklyn with his wife and three children. Refer to the advertising and sponsorship page for inquiries.+
A very smart post about how Apple’s indoor positioning system represents a huge advance in how “smart” our smartphones really are — and, consequently, how iBeacon represents a huge opportunity for new innovations and businesses.
So iBeacon really is the digital equivalent of something we all take for granted: analog human sight.
Because up until this point smartphones have had no idea what is around them, closing the attribution loop in online-to-offline commerce has been impossible. And solving this is a trillion dollar problem. No company has ever had success (monetarily) with online-to-offline search or discovery, because you can’t go to an app and carry that discovery process to your offline environment. Yes, you can absolutely use a search query to find a place to go, but when you get there no one knows you arrived because of that service. In fact, your phone has no idea you arrived! Your smartphone is actually contextually dumb, blissfully going about its job missing this fifth sense.
The full must-read article is available at Steve Cheney’s blog.+