The Five Dollar Logo

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Designer Sacha Greif takes the five dollar-per-logo service Fiverr for a spin and writes about the experience. He created a fictional company and wrote a short brief that three designers on Fiverr responded to. The results are about what you’d expect.

It’s obvious to me now that the $5 promise of Fiverr is more of a marketing gimmick than a good deal. There’s no way you will get anything usable at that price, if only because all designers charge extra to provide their source files.

A lot of designers will argue that this kind of offering devalues logo design, but as far as I’m concerned it only devalues it in the sense that a $2 burger at a fast-food joint devalues a $35 kobe beef burger at an upscale steakhouse.

If what you want is the cheap burger, then get that. As long as you know what you’re getting for that price, then I don’t have a problem with it.

Read the full article here.