Leica M60

The Leica M Edition 60 is a commemorative rangefinder camera whose body is meticulously crafted to recall the glory days of analog film. It looks gorgeous, and I confess a certain weakness for its aesthetics.

But it costs an absurd US$20,000 to own. The whole premise of it strikes me as ridiculous, especially this video that shows it being unpacked literally with white gloves.

I find it so sad when companies create these exorbitant editions of their products. It’s symptomatic of a brand that’s so beholden to its own legacy that its greatest ambition is to stop making real products for real people. Another famous example is the notorious 20th Anniversary Macintosh which did nothing for nobody, least of all for Apple.