is a blog about design, technology and culture written by Khoi Vinh, and has been more or less continuously published since December 2000 in New York City. Khoi is currently Principal Designer at Adobe, Design Chair at Wildcard and co-founder of Kidpost. Previously, Khoi was co-founder and CEO of Mixel (acquired by Etsy, Inc.), Design Director of The New York Times Online, and co-founder of the design studio Behavior, LLC. He is the author of “Ordering Disorder: Grid Principles for Web Design,” and was named one of Fast Company’s “fifty most influential designers in America.” Khoi lives in Crown Heights, Brooklyn with his wife and three children. Refer to the advertising and sponsorship page for inquiries.+
The Leica M Edition 60 is a commemorative rangefinder camera whose body is meticulously crafted to recall the glory days of analog film. It looks gorgeous, and I confess a certain weakness for its aesthetics.
But it costs an absurd US$20,000 to own. The whole premise of it strikes me as ridiculous, especially this video that shows it being unpacked literally with white gloves.
I find it so sad when companies create these exorbitant editions of their products. It’s symptomatic of a brand that’s so beholden to its own legacy that its greatest ambition is to stop making real products for real people. Another famous example is the notorious 20th Anniversary Macintosh which did nothing for nobody, least of all for Apple.+