is a blog about design, technology and culture written by Khoi Vinh, and has been more or less continuously published since December 2000 in New York City. Khoi is currently Principal Designer at Adobe, Design Chair at Wildcard and co-founder of Kidpost. Previously, Khoi was co-founder and CEO of Mixel (acquired by Etsy, Inc.), Design Director of The New York Times Online, and co-founder of the design studio Behavior, LLC. He is the author of “Ordering Disorder: Grid Principles for Web Design,” and was named one of Fast Company’s “fifty most influential designers in America.” Khoi lives in Crown Heights, Brooklyn with his wife and three children. Refer to the advertising and sponsorship page for inquiries.+
I just checked in online for a flight to California tomorrow on Virgin America, and was pleasantly surprised by how cleverly their boarding pass is designed. It’s recognizably optimized for a standard letter-sized sheet of paper, with instructions to fold the printed sheet into quarters.
Over the years a number of enterprising designers, including Peter Smart, Timoni West, Tyler Thompson and others, have taken it upon themselves to propose redesigns for the hoary old boarding pass. The results have generally been fascinating, at least. But Virgin America’s designers (probably a team from an agency?) may have edged them all out, I think, if for no other reason than it acknowledges that these documents almost always get folded up for convenience.+