I’m not sure I completely understand what “Mute” is, but it appears to be a kind of promotion for the typeface Bowling Script by Alejandro Paul of Argentina’s Sudtipos type foundry.

“Mute” describes itself as “a visual essay conceived from the design of a phone case whose function is not to protect it but silence it.” It takes the form of either 3D renderings of cases or actual fabricated cases, ornamented with tiny figurines in various meaningful poses, alongside even more meaningful words that are typeset in Bowling Script letterforms which have been extruded with great drama.

I can’t pretend to really understand what the message of this project is, nor can I pretend to understand what Paul is going on at length about in this lengthy, not exactly cogent essay about the typeface. What I do know is that the project and the typeface are a real feast for the eyes. In fact, I wish more typefaces demonstrated their wares with showcases as unorthodox as this one.

And as it happens, Bowling Script is 30% off through November at YouWorkForThem.