UI Reel for Avengers: Age of Ultron


London-based creative agency Territory Studio created “more than 200 screens and 80 minutes of unique animations across all 11 sets” for this year’s won’t-be-denied cinematic blockbuster “Avengers: Age of Ultron.” Their hypothetical user interfaces are elaborately constructed and intricately animated, and they’re clearly higher in quality than similar AfterEffects projects that can be had for surprisingly cheap via Evato and other design marketplaces. But the difference is a matter of degrees and not miles, I think.

While Territory’s work is impressive, this project doesn’t showcase any particularly new ideas. In fact, I’m a bit weary of this school of UI aesthetic for the silver screen; not only does it seem highly commodified (i.e., these UIs always look the same in every movie), but the style is looking less and less like what real user interfaces will look like in the future.