is a blog about design, technology and culture written by Khoi Vinh, and has been more or less continuously published since December 2000 in New York City. Khoi is currently Principal Designer at Adobe, Design Chair at Wildcard and co-founder of Kidpost. Previously, Khoi was co-founder and CEO of Mixel (acquired by Etsy, Inc.), Design Director of The New York Times Online, and co-founder of the design studio Behavior, LLC. He is the author of “Ordering Disorder: Grid Principles for Web Design,” and was named one of Fast Company’s “fifty most influential designers in America.” Khoi lives in Crown Heights, Brooklyn with his wife and three children. Refer to the advertising and sponsorship page for inquiries.+
Type designer Thomas Jockin designed this typeface based on the famous multi-line graphics of the 1968 Summer Olympic Games in Mexico City. To be clear, Azote is not a direct revival of that event’s typography but rather takes inspiration from the same multi-line concept; as fonts in the Azote family get heavier, the thickness is created with additional lines, similar to the ’68 Games’ logo.
Azote Bold Italic, in particular, pulls off this trickier-than-it-sounds idea very nicely. It achieves a clever balance of mass and openness by tempering both with an italic swagger that’s quite pleasing at larger scales (though it would probably be impractical at anything but display sizes). Overall a really nice bit of type design.+