is a blog about design, technology and culture written by Khoi Vinh, and has been more or less continuously published since December 2000 in New York City. Khoi is currently Principal Designer at Adobe, Design Chair at Wildcard and co-founder of Kidpost. Previously, Khoi was co-founder and CEO of Mixel (acquired by Etsy, Inc.), Design Director of The New York Times Online, and co-founder of the design studio Behavior, LLC. He is the author of “Ordering Disorder: Grid Principles for Web Design,” and was named one of Fast Company’s “fifty most influential designers in America.” Khoi lives in Crown Heights, Brooklyn with his wife and three children. Refer to the advertising and sponsorship page for inquiries.+
It was striking to me that even though few consider it a favorite, Hobo has somehow survived every technological leap in type. It started in metal, maintained popularity in the photo typesetting era, was digitized in the 80s, and now comes pre-installed on almost every personal computer—an amazing feat considering its name is derived from the fact that no one wanted to care for it in the first place.
Lest you think this is an elaborate joke—why would someone feel the need to rehabilitate Hobo?!—the price will clue you in on just how serious Edmondson is. Or maybe it’s just part of the joke. I honestly can’t tell.+