Television Commercial for Apple TV

This is a terrific television commercial for Apple TV that takes the device’s rectangular hockey puck-like shape as a jumping off point for a series of playful animations. It ostensibly showcases the many apps that can run on the platform, but it focuses on the brand names that make the box come alive. Though it’s not perfect, I’m a fan of this most recent incarnation of the Apple TV, and I think this commercial does a solid job of communicating its value.