Where the Comic Book Font Came From

Vox shines a light on comic book letterers, none of whom you will ever recognize in public, but who have together inadvertently created a universally recognizable and understandable visual vernacular. Most people would be surprised to learn that this kind of typography is not uniformly the same, or that a business like Comicraft can sell such a wide variety of fonts that mostly riff on a single, visually common trope—just look at this selection to see.