is a blog about design, technology and culture written by Khoi Vinh, and has been more or less continuously published since December 2000 in New York City. Khoi is currently Principal Designer at Adobe, Design Chair at Wildcard and co-founder of Kidpost. Previously, Khoi was co-founder and CEO of Mixel (acquired by Etsy, Inc.), Design Director of The New York Times Online, and co-founder of the design studio Behavior, LLC. He is the author of “Ordering Disorder: Grid Principles for Web Design,” and was named one of Fast Company’s “fifty most influential designers in America.” Khoi lives in Crown Heights, Brooklyn with his wife and three children. Refer to the advertising and sponsorship page for inquiries.+
When I saw this proposed redesign of the Google brand by L.A.-based graphic designer Dana Kim, my jaw dropped a little. I can’t believe no one thought of this solution before—using a search field to suggest the company’s two Os and relying on the elongation of the field to visually express the “oo” sound is extremely clever. (Maybe someone has thought of it before, but it’s the first time I’m coming across it.)
Kim’s stationery designs aren’t half bad either.
Pedants will complain, “That doesn’t say ‘Google.’ That says ‘Gogle.’” Well yeah okay, I guess it could never fly in real life. Still, doesn’t stop it from being brilliant.
See the rest of the project at behance.net.+