Tablet Users’ Content Habits

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2 of 5 stars
What’s this?

A study funded by The Online Publishers Association tries to parse some consumer behavior patterns on tablets. Some of the findings: 61 percent of tablet owners have purchased some kind of content online; electronic magazines and books outsell electronic news content by more than twice as much; there is as yet little consensus about whether digital content should be sold on its own or bundled with other offline content, such as print subscription.

The survey also asked those tablet users who have actually purchased a digital newspaper or magazine subscription whether they preferred to get that content delivered via mobile-optimized Web sites or via apps. As it turns out, most prefer the mobile Web. This is the best bit, though:

“That result is remarkable, contradicting conventional wisdom that distributing native apps through app stores is the best way to get consumers to purchase content.”

What’s remarkable is that the OPA still considers it “conventional wisdom” for publications to distribute their content via apps, and not via the Web. I don’t want to say “I told you so,” but I did — eighteen months ago.

Here is the OPA study itself, and here is a summary of it at Poynter.

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Ben Horowitz: The Struggle

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3 of 5 stars
What’s this?

This is a very good post from the co-founder of Andreesen Horowitz, one of the most influential venture capital firms going at the moment. He describes in detail what it feels like to be at the helm of a startup that is not going as expected. It’s very visceral, and will be familiar to many, many entrepreneurs. Admittedly, it’s not altogether original — this kind of subject matter is a staple of just about every startup-centric blog — but the phenomenon he describes can be so challenging that it’s worthwhile to see the same ideas resurface periodically. And, yes, a lot of what Horowitz writes here is familiar to me from the past year or so of running Mixel. I plan on writing more about this soon, but in the meantime you can read the entirety of Horowitz’s post here.

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Aaron Sorkin’s Steve Jobs Screenplay Will Be Highly Inaccurate and That’s Okay

Aaron Sorkin’s script for “The Social Network” won him an Oscar, but it drew the ire of at least a few tech pundits who felt that it took too many liberties for dramatic effect. Now Sorkin is writing a screenplay about Steve Jobs. In an interview with The New York Times last week, here’s what he had to say about his thinking on the project.

“At the moment I’m at roughly the same place I was when I decided to write “The Social Network” — which is to say I don’t know what the movie’s about yet. I know it won’t be a biography as it’s very hard to shake the cradle-to-grave structure of a biopic. I know that Jobs was a very complicated and dynamic genius who fought a number of dramatic battles. I know that like Edison, Marconi (and Philo Farnsworth), he invented something we love. I think that has a lot to do with our love affair with him. We’re told every day that America’s future is basically in service but our history is in building things — railroads and cars and cities — but Steve Jobs, in building something that’s taking us to our future, has also taken us to one of the best parts of our past. Now all I have to do is turn that into three acts with an intention, obstacle, exposition, inciting action, reversal, climax and denouement and make it funny and emotional and I’ll be in business.”

What’s interesting to me about these early thoughts is that they make no mention of historical accuracy. Instead, they’re focused on teasing out the dramatic core of Jobs’ story. Sorkin is looking to understand the idea of Steve Jobs, rather than the person himself.

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Xaver Xylophon’s “For Hire”

Ratings

3 of 5 stars
What’s this?

This is a wonderful, quietly gorgeous video from illustrator Xaver Xylophon (not sure if that’s his real name or not, but if it is, props to his parents). It wordlessly follows a day in the life of a Bangalore auto rickshaw operator. The work looks like it was done digitally but it nevertheless communicates considerable warmth.

Xaver Xylophon’s “For Hire”

You can watch the video here and find out more about Xylophon here.

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Munich ’72 Design Legacy

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3 of 5 stars
What’s this?

The Olympic Games are nearly upon us again, and in what has become an accompanying tradition, that means it’s time to lament the current installment’s graphic design. The look of this year’s games is, well, it’s terrible, but every recent Olympiad must contend with what is widely considered the high watermark of design for the franchise: Otl Aicher’s seminal work for the 1972 games in Munich.

Munich ’72

For those too appalled by the 2012 graphical identity, starting at the end of this month you can drive ninety minutes outside of London to Canterbury, Kent, where the University for the Creative Arts is hosting an exhibition and symposium on the design legacy of Munich ’72 The project draws on the personal collection of Ian McLaren, who was a senior designer for that Olympiad, and the companion Web site Munich72.org previews much of the material. For completists, be sure to also check out the unaffiliated site Otl Aicher and the 1972 Munich Olympics.

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Talking Apple Heads

Apple had a pretty big slate of announcements at today’s World Wide Developers Conference Keynote. For me, the hardware products and software features that debuted today are evidence that the Tim Cook-led Apple is not missing a beat; everything looks great.

Except for one thing: Apple’s product videos remain trapped in time, following the same format that their videos from the last decade followed: talking head shots of Apple executives as they wax effusively about whatever new product they’re introducing.

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