is a blog about design, technology and culture written by Khoi Vinh, and has been more or less continuously published since December 2000 in New York City. Khoi is currently Principal Designer at Adobe, Design Chair at Wildcard and co-founder of Kidpost. Previously, Khoi was co-founder and CEO of Mixel (acquired by Etsy, Inc.), Design Director of The New York Times Online, and co-founder of the design studio Behavior, LLC. He is the author of “Ordering Disorder: Grid Principles for Web Design,” and was named one of Fast Company’s “fifty most influential designers in America.” Khoi lives in Crown Heights, Brooklyn with his wife and three children. Refer to the advertising and sponsorship page for inquiries.+
Support Your Local Web Designer Blogging Guy
There’s no advertising on Subtraction.com, as you may have noticed, and for the time being I’d like to keep it that way. It’s just nice, I think, to have at least one space in my life where there’s no advertising (at least none from third party advertisers, anyway). In lieu of the potential income that Google ads might bring me, I’m going to slowly start to look for non-obnoxious ways to make money off this site; this tee-shirt is the first attempt. If you like this shirt or love Helvetica, and/or if you’re a regular reader of Subtraction.com, then it would mean a heck of a lot to me if you buy one of these fine garments.
To sweeten the deal, I tried to make this package as attractive as possible. They’re printed on high-quality American Apparel Model No. 2001 tees, which are, without a doubt, some of the nicest general purpose tee-shirts that you can get, in case there’s anybody left out there who doesn’t know yet. All I wear, for the most part, are American Apparel tees.
You’ll also get the original El Boton button, which is what started this whole Hel-Fucking-Vetica idea. I’ve also prepared a ‘tag’ to certify that these are, in fact, authentic Subtraction.com tees from the limited run of one hundred and fifty. These tags were painstakingly prepared by hand. Well, I printed them on a color laser printer, but I manually trimmed each and every one of them and then signed and numbered all hundred and fifty by hand. Youch. I think it was all worth it, though, and I hope you do too. Get yours now!+