is a blog about design, technology and culture written by Khoi Vinh, and has been more or less continuously published since December 2000 in New York City. Khoi is currently Principal Designer at Adobe. Previously, Khoi was co-founder and CEO of Mixel (acquired in 2013), Design Director of The New York Times Online, and co-founder of the design studio Behavior, LLC. He is the author of “How They Got There: Interviews with Digital Designers About Their Careers”and “Ordering Disorder: Grid Principles for Web Design,” and was named one of Fast Company’s “fifty most influential designers in America.” Khoi lives in Crown Heights, Brooklyn with his wife and three children.
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Yep. 100% agreed.
I’d quite like one for my iPhone, just so I can keep on pretending it’s an iPad Nano.
It always amazed me that Apple, while providing covers, did such a bad job with them. Handset makers have (almost) always outsourced the case design, and they (almost) always suck. Same, until now, with the Apple designs.
Seems obvious, for a company that agonizes over packaging, that the case is a part of the overall experience, so needs to be good. Glad they finally got it.
“..none of the third party case manufacturers vying for this market — can come up with ”
Absolutely false. In fact Apple copied this shamelessly from a 3rd party manufacturer.
If you’re on a train and you see someone with a tablet device with a 3rd party cover, it really could be any tablet (with 100’s due to hit the market this year). What this cover does is create a simple way for people to understand that “They’ve got a iPad 2!” just like they did with the white headphones of the first ipod. It’s a brand mark in itself and a status symbol. Pure genius. Also a flashback to the colours of the old bubble iMacs. Sweet!
@Ben So it’s a mugger magnet basically! 😀
I went to the Apple Store in Palo Alto last year (Steve’s local store 😉 and was searching for a nice case for my first gen iPad. All they had we’re the stock Apple cases, which does not look like something Apple would have designed. I asked about the selection of third-party iPad cases and was told Steve came into the store and ordered all the third-party cases be removed from the store. I was really shocked! I went over to Standford Shopping Center (the local high-end mall) and found a nice (*) speck case for less than the Apple crap.
I am glad to see Apple has moved forward with this accessory to redefine how useful and functional a case/cover can be compared to the original case that looked like came from Staples or Kmart.
Regarding the iPad 2… It’s nice sure, but it’s mostly a bunch of features the iPad 1 should have had. No thanks for now. I’ll wait for the iPad 3.
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