is a blog about design, technology and culture written by Khoi Vinh, and has been more or less continuously published since December 2000 in New York City. Khoi is currently Principal Designer at Adobe, Design Chair at Wildcard and co-founder of Kidpost. Previously, Khoi was co-founder and CEO of Mixel (acquired by Etsy, Inc.), Design Director of The New York Times Online, and co-founder of the design studio Behavior, LLC. He is the author of “Ordering Disorder: Grid Principles for Web Design,” and was named one of Fast Company’s “fifty most influential designers in America.” Khoi lives in Crown Heights, Brooklyn with his wife and three children. Refer to the advertising and sponsorship page for inquiries.+
Gofor is a service that provides drones on demand. Download the app and summon a drone on a job basis to help you complete a variety of tasks such as location scouting, aerial visual documentation, personal security, telepresence, internet range extension and more. The team refers to it as “Uber, for drones.”
Drones are summoned much like taxis in other popular service apps. Your desired task is either noted at the outset using presets, or customized using voice commands. Once the drone arrives, your phone’s flashlight is used to pair your device with the drone. From there, it depends on the task, the object-based UI is very easy to understand.
The app looks like this:
Actually, Gofor’s Web site, videos, app screens — its very concept — are all a goof. Gofor is a hypothetical business and its product don’t exist (yet). It all comes from the fertile imaginations of my friend Alex Cornell and his cohort Phil Mills. Drones are an obsession for them, apparently: they were also responsible for “Our Drone Future,” a video of mock drone footage made late last year. That project, like this one, is terrifyingly convincing.+