Pay What You Like for This New Typeface from Latinotype

Branding Examples

A very intriguing experiment from the talented folks at Latinotype: until 25 May, you can buy all fourteen styles of their new typeface, called Branding, for any price that you like—so long as it’s least US$1. I hope the company will be forthcoming with the data, or at least the macro-trends, from this sale, as I will be very interested to hear how people value this opportunity. It helps too that Branding is friendly and attractive—a terrific design. Kudos to the team for this adventurous trial.

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Branding Font Styles
Branding by Latinotype