What If Movie Theaters Worked Like Netflix

Ratings

2 of 5 stars
What’s this?

An idea to help increase theater attendance: customers pay a subscription fee for movie passes at theaters of their own choosing, creating a relationship between the moviegoer and the theater. I’m not sure anyone will ever do this, but it’s intriguing, and as a fan of the in-theater movie experience, I hope something like this can reverse the downward trend in attendance.

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Commented Out

Last week I had to shut down the comment thread for a post I wrote about The Daily when it turned into an unexpectedly snarky exchange on the merits of various approaches to iPad publishing. To look at the twenty comments that were published before I shut it off you’d think the discourse wasn’t that bad, but I had to filter out several fairly nasty and thoroughly unconstructive comments that some less diplomatic readers tried to post.

I don’t mind debate and disagreement and even outright refutation of my opinions, but I really do mean it when I implore commenters to “Please be nice.” In fact, that’s the only instruction I offer in my comments form, simply because I feel like it’s short and simple enough to set the right tone for 99% percent of the people who comment here. When commenters don’t adhere to that, the fun of running a site with open comments is drained away for me.

Luckily, this hasn’t happened very often. In fact I can’t remember the last time it did, and I doubt I’ve had to take this measure more than two or three times in the decade or so I’ve been running this blog. So I’m very grateful to the vast majority of the readership here who have had the decency to be nice in the comments.

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The Village Voice: Comics Issue

Ratings

4 of 5 stars
What’s this?

New York’s legendary Village Voice has their comics issue out this week. I used to read The Voice every week but this is the first time I’ve picked it up in years, I think. Sad. Anyway, the cover for this issue was illustrated by Ward Sutton and it’s terrific: a mash-up of several different comics artists’ styles and comics characters. See how many you can pick out.

The Village Voice

You can read stories from the issue here, or see the art slightly bigger here.

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Guessing at Numbers for The Daily

Ratings

2 of 5 stars
What’s this?

Though News Corp does not release subscription numbers for its iPad newspaper The Daily, the folks at The Nieman Journalism Lab, with help from PostRank, have come up with a clever proxy metric that might suggest the publication’s overall trends. By studying the number of Twitter posts that originate from the app (The Daily includes a tweet function on every article), they show that, at the very least, outbound social media activity has declined significantly, suggesting that app usage is down precipitously. There are all kinds of caveats to this method, to be sure, but it yields some interesting data, to say the least. Read the full report here.

On a side note: I’ve been mentally drafting a post about my thoughts on The Daily ever since it debuted, but I can’t seem to get around to hammering it out in full, so I may as well offer a sketch of my thoughts here, otherwise they may never see the light of day.

It’s true that The Daily qualifies as a form of experimentation, yes, but it doesn’t strike me as a very imaginative or a particularly adventurous form of experimentation. In fact, it’s about as uninspired an experiment as a publisher could undertake. To me, The Daily is a near perfect realization of exactly the idea that occurs to print editors every single time they get their hands on digital media for the first time, regardless of what the underlying technology might be: “Let’s make it just like what we know so well in print.” As a result I found it sadly lifeless and lacking in urgency. What a waste of US$30 million.

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The Silver Computer Screen

If you can’t tell already I’m a fan of the movies, pretty much all kinds of movies. From art house fare to popcorn flicks, I’m pretty confident I can find something interesting in just about every film I watch, and so I try to watch as much as I can of as many different genres as I can. This requires a well-practiced suspension of disbelief, of course, which is not hard to muster if you are passionate about films in general.

But one thing that almost always breaks me out of any movie’s spell is the on-screen appearance of any kind of computing technology — specifically the appearance of interfaces for computing technology. The reason is obvious: they’re almost always completely phony, designed not so much to reflect what the movie’s characters are supposed to be doing with a computer as to reflect what the movie’s producers want us to understand about what the character is doing with a computer.

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Steven Reker’s People Get Ready

Ratings

4 of 5 stars
What’s this?

Last Thursday night I went to this dance and music performance by Steven Reker and People Get Ready at the arts space The Kitchen here in New York. I’ve been to several modern dance performances before but this one caught me by surprise: Reker is not just a dancer but a musician as well, and this performance was an unlikely but riveting hybrid of indie rock and modern dance — the musicians danced and the dancers played music. More than that, the pieces they performed (there were about a dozen of them, organized like two sides of a mixtape) established a clean and vibrant linkage between the act of dancing and the act of making music. It wasn’t just music and dance together, it was music and dance as one act. I haven’t seen anything quite like it before and I thought it was great. You can listen to some of People Get Ready’s music here, and read The New York Times review here.

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The Enduring Value of Netflix by Mail

I’ve been thinking about Netflix’s Instant Watch service lately, how it’s fueled such tremendous growth for the company, and how it’s no secret that the company’s future lies in streaming on-demand content and not in its traditional business of delivering content on disc via the postal service. In fact, new customers looking to sign up today might be forgiven for thinking that Netflix is primarily a streaming service and that its mail delivery service is just an afterthought, so strong is the company’s marketing emphasis on the former.

At what point will Netflix stop delivering discs by mail and focus solely on streaming? For a lot of us who have been Netflix subscribers since the time when discs-by-mail was its only service, the assumption is that the company won’t make this definitive switch until such time as they can stream about as many titles as they can deliver by mail. I couldn’t find definitive numbers, but it seems generally accepted that the company currently streams somewhere around 20,000 titles from the 90,000 or so that it claims to carry. By any measure, its streaming catalog is currently just a fraction of its disc catalog.

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Basic Maths Now for WordPress.com

I have some great news for those interested in using Basic Maths, the WordPress theme that I developed with Allan Cole. Where previously the theme required that users run their own instances of the WordPress publishing system on their own server — still a daunting task for most people — starting today, that’s no longer the case.

As just announced, users of the hosted blogging service WordPress.com can now purchase Basic Maths as a premium theme, complete with support direct from the WP Theme Team, for US$75. No more server administration or tricky technical hurdles; WordPress.com now lets you install this theme quickly and easily and with no fuss. This has been the number one query that Allan and I have gotten from the public since we first launched Basic Maths in November of 2009, so we’ve very happy that now it’s easier than ever to get up and running with our creation. Get started with it in the WordPress.com Theme Showcase.

Of course, users who prefer to run WordPress on their own can still purchase the theme direct from us for just US$45. Get your copy or find out more over at the Basic Maths site.

Finally, I want to thank everyone who took part in last week’s Basic Maths sale, in which all of the proceeds went to disaster relief in Japan. We managed to raise over US$1,500, an amazing sum. I’m incredibly grateful that people were able to contribute and that we were able to help in some small way.

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Paul Saffo on “The Creator Economy”

Ratings

4 of 5 stars
What’s this?

Well-regarded futurist Paul Saffo has been talking about a new economic age that he believes is now upon us. First came the producer economy in the early 20th Century, which “harnessed manufacturing in the service of satisfying the material desires of a newly prosperous working class and emergent middle class.” Then came the consumer economy in the middle of the century, in which “companies realized that they had a demand problem rather than a production problem and shifted their resources to finding new ways to sell their existing products.” Now comes the creator economy:

“Now we are entering a third age in which the central economic actor is someone who both produces and consumes in the same act. I like the term ‘creator,’ as this new kind of actor is doing something more fundamental than the mere sum of their simultaneous production and consumption. Creators are ordinary people whose everyday actions create value.”

So well put, and a really fascinating and useful framework for understanding why the things that worked so well in the last century are breaking down in this new century. Read Saffo’s full argument here.

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